Many people spend large amounts of time on creating a professional personal identity and then forget that the look of their company needs that same attention. You may have unwittingly caused your business to come off as unprofessional or at best, amateur. Why do you wear a suit or a dress to work? Likely, it is because […]
Hiring remote employees, or “telecommuters,” and—the other side of that coin—working remotely, are concepts that are becoming more and more normalized in modern workplace environments. In addition to a growing freelance economy and “work flexibility” becoming a higher priority for many, smart companies are learning that hiring good help is always the smart thing to do […]
When you are pricing your product or service, there is a lot to consider. You know to include your cost, labor, and a profit margin. It’s easy to forget to factor in things like taxes and shipping costs. And what about value? What about market costs? Take the time to examine your pricing strategy and learn […]
Where we work has a monumental impact on how we work. The ability to focus, create, and produce can all be linked back to our work environment. This means the design of our offices, whether working from the couch at home or from the company cubicle, is of supreme importance. This isn’t just about Feng Shui; this is […]
At some point, starting a business means expanding from a solo gig to hiring help. A social media manager–a good one–can do wonders for propelling your brand and building a community. It’s a dynamic role, and these are some of the essential skills and qualities to look for.
It helps to have fresh ideas, whether that’s for a recipe for dinner or for ways to grow your business. Business owners work hard and typically remain busy. But at some point, it pays to reassess your goals and your strategies and discover whether your business is where you want it to be and also, […]
Leading business women don’t have it all together all of the time. But they do all implement similar habits that breed success. There is no formula for achieving business success, but when it comes down to what it takes–hard work, risk-taking, discipline–that doesn’t vary too much. We’ve compiled some of these habits into a fabulous (and […]
If you’ve ever wondered what the difference is between advertising and public relations, you are not alone. They seem so similar. They seem to overlap. So, what is the difference? We made an infographic to represent both sides.
Thinking of starting a business? That could be the best decision of your life (or a not-so-good one). Or you may already know that you want to. It’s a good idea to ask yourself some questions before you dive in. After some thought, we’ve created a list of 20 questions to ask before you dive into […]
Thinking about getting a website for your new business? Many startups make the same website mistakes and to redo the work is costly. A strong website will one of the most important marketing tools at your disposal and you should be careful not to jump into things without giving the following issues some serious thought. 5 […]